On this Interstellar Insight, I’m going to take you on a journey that is all about building email lists for your business; Why it's important, and some tips to do so!
Why is building email lists important?
Building email lists is a huge benefit to a business, and here are five reasons why!
#1 - Direct, 1 on 1 Communication
Email is the only direct form of communication in the digital marketing world. No other channel allows you to communicate directly with your customer. It's personal! Having an email list allows you to communicate directly with your current and potential customers.
#2 - Highly Targeted
Having an email list allows you to reach a specific audience by segmenting this audience into various criteria. Demographics, behaviors, industries, job titles, and much more. With this, you can send highly targeted emails with personalized messages that significantly increase the chances of engagement.
#3 - High ROI
Because email is a direct and highly targeted form of digital marketing, well-strategized campaigns often yield great results. In fact, email marketing has the highest ROI of any other digital marketing method.
#4 - Nurturing email contacts can grow your business
Having an email list allows you to constantly communicate with and nurture potential leads. By keeping in touch with your contacts and paying close attention to your email marketing campaigns, you can convert prospects to customers throughout the lifetime of your business.
#5 - Customer retention and Retargeting
After you have built a list of emails and begin to convert the contacts into customers, email is the best way to keep bringing them back. New offers and promos, new content or products, whatever it may be, you can re-convert past customers time and time again using your email list.
How do I get started?
Now that we’ve gone over some of the reasons why building a database of emails for your business is important, here are five ways to get started!
1. Lead Magnets
Creating a high-quality and useful lead magnet, such as a brand design template or SEO content template, can attract high-quality email addresses. If they sign up for your lead magnet, they are likely involved with your service offering in some way or another. They could be trying to do the work by themselves but can’t quite get it down, or could be in the research stage of the marketing funnel. Either way, this is a high-value email that has a good chance of becoming a customer and makes putting time into a quality lead magnet worth it.
2. Blog Subscriptions
We’ve seen it a couple of times, a website has a high-performing blog page, yet they don’t offer the reader a way to come back for more. If you write blogs for your business, be sure to include a blog subscription form so that the reader can read your future content, and so that you can add them to your email list and plan an outreach campaign!
3. Offer giveaways
From a free car to a month free of your service, almost any giveaway is bound to drum up some action and provide you with plenty of contacts. Just remember to strategize! Pick the right platforms for your audience and for your type of giveaway rather than just throwing something out into the void of the internet.
4. Host Webinars or events
While a webinar or event could be considered a form of a lead magnet, we feel they deserve a separate spot for their potential to significantly grow your database and business in general. Putting effort into creating a popular webinar or event can bring you hundreds of emails at a time, and generate customers before you even have to contact them.
5. High-Quality Content
If you create truly high-quality content, whether it's on your website or social pages, people are going to want more and will likely opt into an email list or newsletter so that they can continue to consume your content.
6. Utilize a Database
Paying for access to a database can provide you with highly targeted email lists and can be in bulk. If you decide that you want to purchase lists for your outreach campaigns, be sure to follow all laws and regulations regarding emailing people. If you don’t, you can risk your business’ domain and reputation.
Conclusion
In conclusion, building your own email database has numerous benefits for your business, and there's a plethora of ways that you can get started today! One of the best parts is that through all of your list-building activities, it is likely that your other marketing efforts will benefit as well.
If you are interested in utilizing some of these list-building techniques for your business and want to work with an experienced team, you can learn more about email marketing on our services page.
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